Water Advertisement vs Traditional Marketing: 3 Nuances
October 1, 2024
The water purification market size was already worth $32.7 billion in 2023, and it’s only growing. With giants pushing their products forward in the market, it makes you wonder about the strategies they use to effectively boost their sales.
So, let us put your mind at ease about working with a water advertisement company. We understand that trusting a new marketing agency can be hard. We also acknowledge that there is a learning curve to know the exact trick of how to sell your product.
On top of all that, you need to either train the marketing team about water filters to be able to get what you want or redo, edit, manage, and polish the entire process due to a lack of knowledge from the marketing team.
Besides, isn’t it a must for those who are trying to sell your product to know it like the back of their hands? This is one reason why we’re ahead of the competition.
We’ve learned, analyzed the water world inside out, and we’re ready to apply that knowledge to better market your products. We truly believe that without clean water, there is no life.
In this blog, we’ll tell you all you need to know about water filter marketing and advertising, as well as the other side of the coin – traditional marketing strategies. How are they different and which one will work better for you? Let’s explore and see.
Water Advertisement 101
In our own definition, water advertisement is about promoting water filtration products and systems through distinct strategies built to fit its exact market.
Water purification products aren’t used temporarily like other products. Instead, they have the power to change the everyday lifestyle of its users.
Water advertising is about more than just communicating features and benefits – it’s about educating potential customers on everything related to clean water, health considerations, and its environmental impacts.
The well of our water marketing ideas is always full. Here’s how we apply our water filtration marketing knowledge and expertise to achieve results.
Case study
Goal: Increase online sales
Our process: We tried almost everything, including SEO, social campaigns, local directories, elevator ads, Viber/Telegram/Pinterest marketing, and so much more. We came to understand that there was one main source helping us boost their sales.
The secret:
Traditional Marketing Strategies
Traditional marketing strategies like TVads, radio ads, or print advertising, are built to reach a mass audience. When it comes to water filtration products, the masses are not always the ideal customers.
So, while traditional platforms can be good for brand awareness, they may not bring in results as good as targeted water advertisements can.
Conventional marketing relies more on broad messaging that aims to capture the attention of as many people as possible. For fast-moving consumer goods (FMCG), this is a good strategy. However, water filtration products require a more niche audience attention.
In other words, mass marketing doesn’t have the precision that we use to reach a health-conscious audience that is willing to purchase water filtration solutions.
Key Differences Between Water Advertisement and Conventional Marketing
When it comes to promoting water filtration products, a one-size-fits-all marketing approach simply doesn’t work.
From health-conscious consumers to environmentally aware individuals, your messaging must be precise, trustworthy, and tailored to resonate with those who prioritize clean water in their daily lives.
When targeting health conscious consumers, we would shift our messaging towards the benefits of an RO system and emphasize on the mineralizing cartridge.
To get the attention of environmentally aware customers, we would talk about the benefits of an RO system and emphasize on the % reduction of water wasted from the membrane, comparing it to old RO systems.
Let’s dive into the key differences between water advertisement and traditional marketing, showing you how to make your campaigns stand out in this increasingly competitive market.
Knowing what you’re selling
In the complex field of water advertisements, if you don’t know your product inside out, you won’t be able to sell it. As a marketer, you must understand now just how water filters work but also know the chemistry behind its processes.
On top of that, you need to know all there is to know about water, its contaminants, and health effects, and be able to compare what is on the market to identify the selling points of your product.
Unlike conventional marketing, technical product knowledge is a game changer for water advertisement strategies.
Selling to the right people
Aside from knowing the product, you need to know the audience from top to bottom. To be able to precisely target and reach an audience that is likely to purchase water filters, you need to go above and beyond basic audience identification research.
This audience is usually concerned with health, environmental sustainability, and lifestyle improvements. It can be broader audiences like HORECA and moms. So, instead of the generalized messaging used in traditional marketing, you need to be able to resonate with this niche audience through bullseye pain point targeting.
Choosing the right platforms
Traditional marketing has a standard set of platforms used for widespread targeting of a general audience. With water advertisement strategies, Facebook and LinkedIn may not be the way to go.
Instead, we use a special mix of ecommerce-friendly platforms where your audience is ready to convert. From Instagram to Pinterest, water advertisement platforms are not what you think they are.
Our Digital Marketing Strategies for Water Filtration Solutions
After years in the market, our subject matter experts have figured out the best strategies for marketing water filtration and purification products. Let us share a bit of our secret sauce with you.
- Creative water advertisement campaigns
It is tough to stand out in such a competitive industry. That’s why your campaigns must impress, entertain, and convince.
Creativity is key to success.
Luckily, creativity flows in our teams. With campaigns like “Our water is not the same anymore” and “Water is for kids,” we managed to educate, engage, and entice a new audience.
Through content marketing and influencer collaborations, we reached and overcame the KPIs we had set with our client.
- Content marketing as a core strategy
Here at Cloud9, we see content marketing as the life force of any water filter promotion strategy. From blogs and videos to posts, water filter project ideas, and infographics, educational material is key to convincing your audience about the value of filters.
Throughout all the stages of your sales funnel, content marketing will be an entertainer, lead magnet, and conversion rate booster for your campaigns. This is yet another insight we’ve learned thanks to our experience in water advertisement marketing.
Major water advertising slogans for inspiration
- Stay Cool, Stay Hydrated
- Think Outside The Bottle, Choose Water
- Every Drop Counts
- Save Water For A Dry Day
- Bringing Purity To Your Tap
- Clean Life With Pure Water
- Clean Water. Healthy Living.
- Drinking Water Just Got Cooler
- Experience The Difference Of Purified Water
- For A Refreshing Sip
- Pure Water, Pure Life
Conclusion
Traditional marketing has its advantages, but when it comes to water filter advertising, it isn’t always the right fit. In the field of water purification, marketing requires a lot of water and water filtration knowledge, more tailored messaging, and precise targeting towards a health-conscious audience.
From using the right platforms to having subject matter expertise, working with the right partner can truly make or break the success of your water advertisement campaign.
At Cloud9, we know the water filtration industry from top to bottom, from left to right. Our expertise in creating targeted, creative, impactful water filter marketing strategies can help your business get to where it needs to go.
Reach out to get a custom proposal on how we can promote your water filtration business to its perfect audience.
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