July 19, 2022
E-commerce is a multi-billion dollar industry. With internet accessibility at an all-time high, ease of transaction is practically seamless and a multitude of products and services are available at the tap of an app.
This means that competition within the industry is now fiercer than ever before. So, in order to become a legitimate competitor and turn real profits, it’s critical that you consider the benefits of hiring a digital marketing agency to help you take on the industry.
Setting aside marketing funds can be a tough decision for a growing business. It may seem like a frugal expense, but dedicating a specific amount of funds for marketing is crucial.
Whether it’s for an in-house team, agency, or freelancers, having a marketing sector will help transform your business. . This article will help you understand the benefits of hiring a digital marketing agency.
In this article, we will elaborate on how agencies follow KPIs and achieve high returns on investments (ROI), proving that digital marketing is an investment rather than an expense.
Let’s dive right in and see the benefits of hiring a digital marketing agency over running an in-house marketing team.
In the world of marketing and advertising, there are a few different ways to organize the creation and execution of campaigns.
Using an in-house marketing team is one of them. Essentially, this means that all marketing pursuits of a certain company are handled by the employees of that company. Meaning, the company uses employees under the same payroll.
Take Coca-Cola, for example. Coke employs an in-house creative team, meaning that few external entities are involved in their marketing process.
This is an alternative to an agency, which is a completely outsourced partner that handles all marketing efforts. Companies that hire agencies tend to not have a dedicated marketing staff on their payroll.
Instead of using an in-house marketing agency, many companies opt to outsource their marketing efforts and hire an agency.
Let’s use Cloud9 as an example of a marketing agency. A variety of businesses come to us to handle all of their marketing needs, starting from content marketing all the way to advertising and branding. Those businesses then become our partners, and our team of experts handles all their marketing and advertising.
Today we’ll go over some of the benefits of hiring a digital marketing agency.
You may be thinking, why should I splurge on a marketing agency? Isn’t that why I hired an unpaid intern?
🛑 Hold that thought (and pay your interns)🛑
The benefits of hiring a digital marketing agency versus using your in-house team, or your unpaid teen intern, are unmatched. This article will highlight ten of the top reasons Cloud9 recommends seeking the help of an agency.
The idea that you can pack an entire marketing agency’s tasks into one person’s job title is a bit unrealistic. At a marketing agency, you have dozens of specialists on board, maybe even more! Designated project managers, creatives, ad managers, content managers, graphic designers, and the list goes on and on.
The specialists at a marketing agency are vetted experts that are there to help you tackle one of the most cut-throat industries out there. The benefits of hiring a digital marketing agency are proven in the fact that you’re hiring a comprehensive team that was trained to increase your exposure, sales, and revenue.
According to a recent Gartner study, companies are spending roughly 12% of their annual revenue on marketing. Large businesses spend about 13%, while smaller ones spend 10%.
Let’s say you’re turning a $100,000 annual profit. This would give you a marketing budget of around $12,000.
Let’s say instead of hiring an agency, you decide to hire a graphic designer, a content writer, and a content strategist (at the bare minimum) for all of your social media marketing endeavors. This leaves you only $4,000 to pay each of their yearly salaries.
So, why hire a social media agency?
One of the financial benefits of hiring a digital marketing agency is that it’s more cost-effective and affordable. With an agency, you’re hiring a full team without paying for a horde of salaries, taxes, insurance, etc.
If you’re preoccupied with running your own business, then this perk is one of the most reassuring benefits of hiring a digital marketing agency.
Outsourcing your marketing means no more searching for the perfect candidate, no interviews, no skill assessments—no more time wasted searching for a unicorn.
It means you can rest easy knowing that you hired an agency to do all of the nitty-gritty work, and you can focus on running other aspects of your business.
One of the day-to-day benefits of hiring a digital marketing agency is that you won’t be overwhelmed by loads of content and scheduling.
When you partner with a marketing agency, you no longer have the burden of going through tons of content, brainstorming, or micro-managing content writers and graphic designers. That is in the hands of the agency. You, as a business owner, are tasked with reviewing and approving ready-made content. It’s as simple as that.
For example, Cloud9 sends out content approval to clients once every two weeks. That means that for two weeks, marketing efforts are out of sight and out of mind, leaving you time to bring in more customers, increase sales and revenue, and focus on orders.
One of the most advantageous benefits of hiring a digital marketing agency is that you are utilizing an experienced, qualified, and well-versed team to handle a very delicate challenge.
Digital marketing isn’t just some insignificant trend. The average person with a smartphone is exposed to digital marketing all day, every day. It’s a proven marketing technique, so it’s key that you have an expert team handling your brand’s digital presence.
Marketing specialists have a lot of experience with different types of businesses and industries, so definitely take advantage of their expertise. If you’re ready to take a leap of faith and leave your marketing in the hands of an accomplished agency, you’ll experience next-level growth and revenue.
Hiring a digital marketing agency means that you are hiring a team of experts, each totally fluent in their field, whether it be design, copywriting, SEO…you name it. These individual experts have come together to perfect every aspect of your marketing campaign. Their command of the field has the power to transform your profitability and more.
For example, At Cloud9, we’ve gone through tons of trial and error to find the perfect tool to help research your competitors. We’ve tried every marketing tactic out there so we know what’s working and what’s not.
The team is so experienced that over the years we’ve accumulated knowledge with different types of clients, industries, services, and customer audiences. This eclectic knowledge is invaluable.
One of the many reasons to hire a digital marketing agency is having access to constant marketing consulting.
Cloud9 employs mid and senior-level specialists. Whenever you need, you can always reach out to inquire about a myriad of marketing questions or concerns. Want to know how to increase basket orders? Or, for that matter, what a basket order is? Want to know more about your sales funnel strategy? We’re at your disposal.
Always having access to marketing consulting means that you can finally ditch the research and rely on the experts at your chosen marketing agency.
If they aren’t quite clear yet, another great benefit of hiring a digital marketing agency is being able to expand your network and reach.
There’s no doubt that you will always be faced with stiff competition, regardless of your targeted geographical area. With that in mind, relying on a digital agency to grow your brand is a critical step in surpassing your competition.
When you use an agency, their network becomes your network. Agencies have an army of micro-influencers, influencers, printing agencies, guest bloggers, or PR agencies in their network. They’ve put in the work, and you reap the rewards. It’s an organic way to enhance your sales channels and eventually increase sales, orders, and profits.
You, the business owner, have the task of running your business.
We, the agency, have the job of mastering and growing with the marketing industry.
Our job is literally to stay on top of trends. If we’re not constantly analyzing the ever-changing nature of the market, we won’t be able to…well, market. So, it’s a pretty large part of the day-to-day for us.
Hiring a digital marketing agency means you have a network of marketing professionals at your disposal. We’re experts at SEO, SEM, ads, engagement, algorithms, analytics, and a whole bunch of other marketing fields.
Staying on top of the latest news and trends is our forte and one of the best reasons to hire a digital agency.
Last but not least, our final benefit of hiring a digital marketing agency: expertise and experience in industry-specific marketing.
Our agency speaks the language of your clients. We are industry specialists in B2C. Hiring a digital marketing agency means that you can leave the industry specifics to the experts. Using an agency’s services will help you tackle niche markets and position your brand at the top, increase sales and revenue.
Taking advantage of your agency’s core services and specializations will help you better target diverse markets.
To find out how a top marketing agency can transform and scale your business, reach out to Cloud9!
Thank you for exploring our knowledge base. If you’re interested in applying expert techniques and strategies to skyrocket your business, let’s talk.