Author: Sophia Badalian

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7 Strategic Social Media Marketing Issues You Can’t Ignore

Post author By Sophia Badalian
Post date September 28, 2022

What is a common issue with social media marketing plans?

7 Strategic Social Media Marketing Issues You Can’t Ignore

Sophia Badalian

September 28, 2022

Social media marketing is one of the most sure-fire ways to grow your business. However, even for the seasoned pros, the ever-growing nature of social media marketing can be a challenge. So, what are some common social media marketing issues? This guide will address the 7 most common mistakes marketers make in their SMM plan.

The good news is that these common issues can be resolved with just a little bit of time and attention.

An intelligently developed SMM plan can help you improve your conversion rate, reach a bigger and better audience, or make your followers fall in love with your brand. That is, if you avoid the most common social media marketing issues. But don’t worry, we have your back.

This guide will help you gauge the effectiveness of your SMM marketing campaigns. Not only will you learn about the most common issues you should avoid, but we’ll also help you solve them to ultimately create an optimized SMM plan.

So, what are the 7 strategic social media marketing issues?

Keep on reading through to learn about the 7 most common problems you may encounter, plus how you can avoid these social media marketing issues in your strategies.

What is an SMM plan and why do I need it?

Social media marketing is the use of social media platforms to promote a product or service. Most brands use social media marketing to target their prospective customers.

SMM is among one of the most accessible and global ways to reach people, so it’s critical that your marketing efforts don’t fall victim to what are known as the most common social media marketing issues.

Avoiding these unfavorable tactics is key to creating a successful international social media strategy. In this blog, we’ll touch on these issues and offer some best practices you can use to solve them.

What is a social media marketing plan?

Before we jump into the most common social media marketing issues, it’s important to understand what exactly a marketing plan is.

In the simplest terms, a social media marketing plan is an outline of your strategy. It summarizes everything you plan on doing to tackle the social platforms of the world, including how you’re going to do it. These plans also include your learnings from research that can back your proposed marketing actions.

Being successful on social networks takes much more than just daily posts. Do these posts coincide with your general marketing goals? Are you posting just to post, or do you put real thought and effort into giving your audience what they want to see? Do you know your audience? These questions are key to understanding and creating a successful social media marketing plan.

What are the 7 social media marketing issues?

So, let’s get into it! What is a common issue with social media marketing plans? Although we will cover the 7 most common issues, you must know that the most common one is a lack of clear strategy. You might find yourself having a stagnant social media presence, which means your marketing efforts are being wasted.

Lacking strategy is one of the ultimate social media marketing issues. By adopting a clear strategy and using the right tools, the effectiveness of your marketing will deliver optimal results.

Now, let’s dive deeper and uncover the 7 most common challenges of social media marketing you’ll face when developing your SMM plans, along with some best practices you can use to fix them.

No clear strategy

Without a coherent marketing strategy, your company does not have trackable business objectives. Your marketing plan lacks the focus needed to achieve its goals.

Are you posting just for the sake of posting? Are you inconsistent with your frequency of posting? Are your posts not tailored to your followers and prospective clients? If the answer is yes to any of these questions, then it’s time to regroup.

Solution

Start with establishing your company’s objectives and identifying your purpose. If your main social media platform is Instagram, ask yourself: “what is my goal on this platform?” Once you’ve re-established your goals, develop a fluid plan. This takes planning, consistency, and over anything else, collaboration.

Remind your team of your goals and company values. That way, everyone is working towards the same mission. Developing a clear strategy will get your company one step closer to achieving its goals!

Once you have the foundational elements set up, it’ll be time to dive deeper into each and every aspect of your plan. Here are some of the factors we define at Cloud9:

We set goals that make sense for your business and identify the trackable KPIs for those goals.
Keeping our ultimate goals in mind, we define the target audience and brainstorm ways that we can reach them to leave an impression that’ll last.
We define the types of content we will create, each aimed at different goals and KPIs we’ll be tracking.
Along with types of content, we identify the types of ads we want to run.
Last but not least, we test it out and modify it as needed!

If you want to experience our SMM strategizing process first-hand, you can get to know us better by clicking here.

Creating content that doesn’t match your audience

Failure to target the right audience is another common social media marketing issue. Characteristics such as brand voice and tone of voice must appeal to your target audience.

Poor targeting happens most often when you don’t know how to target your audience. In pre-social media times, this is the equivalent of putting up divorce attorney flyers at a wedding chapel. Quite a juxtaposition, and overall, wrong audience!

While social media marketing doesn’t involve flyers, it has the power to reach a very specific audience, as if there were a virtual room with a “Your Audience” label. If your content is not attractive to them, they won’t engage with your brand, and they’ll become disinterested and inactive in this virtual space.

Solution

So, how do you push your content toward the right target audience?

Find out where your audience is hanging out online.
Identify which communities your target audience is active in, and post your content exactly there.
Learn from your competitors and see if some specific strategies work for you as well (e.g., posting in Facebook or LinkedIn groups to boost engagement).
What kind of tone are they using, and who is responsive to this tone of voice?
Search keywords that you’re targeting on socials, and see which competitors show up. Study them and take notes. It might help you uncover a niche market you never knew you could target.

If you’ve gathered a following, you can even pursue your own analytics to see other pages that your audiences tend to like. These tactics can be a great way to target the right audience, and once you’ve done so, your brand has the potential to grow.

Fun fact: If you’re looking for smart tools for tracking your competitors online, Social Blade can do the trick.

No deep insights into the audience

If you’re still reading, you’re probably still wondering, what are some common social media marketing problems? Not having deep insights about your audience is definitely one of them!

Social media marketing deliverables should be carefully calculated and catered to your audience. However, if you don’t have any insight about your audience, this is virtually impossible.

Solution

Understanding your following provides insights into their unmet needs. Having this knowledge will allow you to then help them meet those needs. It’s a win-win situation.

How do you begin to develop insights about your audience?

Research! Research over assuming is a key marketing methodology. Take the time to investigate your audience and adjust your SMM plan accordingly to avoid one of the most common social media marketing issues

Almost all social media platforms give you insights into your audience. If you’re using Instagram, simply navigate to your profile and tap on “Insights” to view your IG analytics. You’ll be able to see everything from engagement to the overall performance of your posts, including stories and Reels.

If you prefer to get to know your audience more organically, be interactive and engaging on your socials. One of the most common Instagram marketing problems is posting and forgetting—i.e. lack of engagement with your audience!

While it’s important to understand your audience’s demographics, habits, and trends, you should above all consider their human-ness when trying to reach them. Do this by engaging with them! Follow them, like their posts, reply to their comments, and more. The end goal is to use this insight to target people who will see your products or services as something that can fit into their lives.

4. No testing phase

Avoiding a pre-launch testing phase is one of 7 extremely common social media marketing issues. Failing to test your campaigns before you launch will lead to unpredictable results, potentially bad ones!

There are many risks in launching a new campaign. If the campaign flops, your ROAS (Return on Ad Spend) will be very low, thereby ruining the whole purpose of your campaign. Plus, an unsuccessful campaign may affect your customer’s mindset about your brand. Why run the risk when you can test it?

Solution

Here are some easy ways to test your campaign:

Use A/B testing to improve your email campaigns

A/B testing is an effective way to test almost all forms of digital promotions, especially email marketing campaigns. Luckily, there are email marketing tools like ActiveCampaign and Mailchimp that enable you to easily split test any element of your email, including your subject, contents, visuals, and more. So, how does it work?

Usually, the platform sends out each of your emails to a percentage of your audience, analyzes their performance, then sends out the “winner” email to the remaining contacts in your list. You can even specify the percentages of the initial outreach.

Not only do you get to see the performance of each email, but you can also learn from it and optimize your future campaigns based on your findings. Does your audience respond better to specific phrases over others? You’ll find out about it all with A/B testing.

If you’re unfamiliar with email marketing tools, you can always get in touch with a marketing agency like Cloud9 and let the pros handle it all.

2. Ask your audience

Go straight to the source and ask your audience. Big brands, such as Heinz (featured below), often do this using polls on Facebook or Instagram stories. It’s a great way to gauge how your audience will feel about your upcoming undertaking.

3. Use A/B testing and dynamic creatives to optimize Facebook campaigns

Similar to email A/B testing, you can run the same types of tests for your Facebook ads. Simply choose that option when creating your ad set in Ads Manager, and Facebook will create an alternative version of your ad to compare to another. You’ll be able to modify many elements, such as budget, visuals, audience, and more.

Facebook Ads also feature an amazing testing tool called Dynamic Creatives. This extension allows you to attach multiple images and multiple captions to your ads, identify the one that works best, then finish your ad with the best-performing combination. You’ll understand which types of visuals and types of texts your audience prefers, giving you deeper insight into how you can attract them.

These simple methods of testing your campaign will give you critical feedback in key markets. Take that insight and use it to power your campaign for the best results.

5. Not enough customization for different platforms (IG/FB/LinkedIn)

Failure to customize your content for every individual platform is another common social media marketing issue.

It’s important to understand that there are different types of audiences on each platform, so you need different content to succeed. That means that you shouldn’t be recycling your content from one platform to use on another. By doing this, you’re decreasing the effectiveness of your posts.

Take Instagram vs. LinkedIn as an example. Utilizing both platforms simultaneously is a great way to grow your brand awareness, and it also shows that you’re a consistent and active company.

However, would you post your Instagram reel to LinkedIn? Hopefully not! LinkedIn is a professional network.

Generally, the users who are active on LinkedIn are there to dedicate a platform to their professional careers. After all, it’s a networking platform. Take this into consideration when planning your LinkedIn content.

Give your audience content that can help shape their own feed. Shareable content that is relatable, inspiring quotes, and tips tend to do well, and your audience will be thanking you for this kind of content with shares and engagement!

Solution

One of the easiest ways to avoid recycling your content to different platforms is by using a task management tool.

At Cloud9, we use Trello to assign tasks for different platforms. We have designated spaces for LinkedIn, Facebook, and Instagram posts. This reminds us that we need to be coming up with content that is customized for each individual platform.

With a little bit of research and creativity, you’ll find that tailoring your content to match the needs of different platforms will lead to more engagement.

Not learning from previous mistakes

If you’ve gotten as far as starting a business and occupying multiple social media platforms, mistakes are to be expected. Actually, even celebrated. However, some make the detrimental error of not learning from these previous mistakes, and, you guessed it, it’s one of the most common social media marketing issues.

Solution

Repeat the things that work, ditch the things that don’t. It’s simple.

The trends are constantly changing, so don’t hold on to the ones that aren’t working for your business. Consider what you’ve learned from previous campaigns and apply that knowledge to the next one.

No flexibility

Last but definitely not least, lacking flexibility is among one of the most common social media marketing issues.

Your business is your baby, we get it. Sometimes people get stubborn in their methods because of how hard they worked to implement those methods. But always ask yourself, how is this campaign going to help me in the long run? It’s meant to serve your business, not hurt it.

Oftentimes people “set it and forget it.” You work for weeks putting together a campaign, and you want to be done with it! However, it may be the case that something isn’t working. For whatever reason that may be, you need to have the flexibility to change it mid-campaign.

Solution

Always be flexible with your social media marketing plans. Be attentive and engaging so you can identify how the campaign is fitting into your branding. If it’s serving you as you initially hoped it would, then great! If not, it’s time to re-evaluate and adjust accordingly.

Final thoughts

We hope we have imparted some wisdom regarding the 7 strategic social media marketing issues. Now that you’re familiar with these problems, you can tackle them like a pro. We hope you use these fool-proof tips and tricks to transform your social media marketing ethics.

If you’re new to SMM and social media marketing issues, you can rely on the pros to do the job! At Cloud9, we specialize in SMM as a part of your complete digital marketing campaign. We’d love to help your business succeed and finally see that social media is an investment, not a waste of money.

Get in touch, and let’s set up amazing marketing campaigns for your business!

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What are content rules? 3 Strategy Examples from Experts

Post author By Sophia Badalian
Post date September 28, 2022

What are content rules? 3 Strategy Examples from Experts

Sophia Badalian

September 28, 2022

Producing good or even great content isn’t the hardest part of digital marketing. If you have a brand that you’re passionate about, your passion will likely translate into your content. The tricky part about the process is knowing what and when to post. This is where content rules come in.

Content rules are the unwritten laws and etiquette of digital marketing.

There are many ways to publish your content, but this blog will go over 3 main content rules that can help you organize the structure of your brand’s digital voice.

Being content geeks, we take our content very seriously. Our strategies all revolve around telling a story, giving our audience something worth reading or viewing. If you want to learn from the best, keep on reading through. Your first lesson on content rules is about to begin.

What social media content rules are there?

The 3 content rules we’ll touch upon in this blog are the 4-1-1 rule, the 90/10 rule for social media, and the 80/20 rule for Instagram.

These content moderation rules exist to ensure your brand plays into the digital marketing world without overwhelming your audience. With so much noise on social media platforms, you want to be sure that your content doesn’t fall into the background. You can make sure of this by regulating what kind of content you publish & by following these social posting guidelines.

After all, having a content mix is the key to “sell without selling.” By balancing useful, educational, and entertaining content with a subtle mix of sales-focused content, your brand has the power to become a compelling industry competitor.

Choosing the content rule that fits well with your objectives can be tough. It’s even more tough when you don’t know your options. Let’s jump in with the 4-1-1 rule and explore the rest afterwards.

The 4-1-1 rule

“What’s the 411?”

This popular saying refers to the American hotline number 4-1-1, which is essentially the equivalent of calling an operator. Over time, this number evolved into a conversational shorthand meaning “what’s the scoop,” “what’s the deal,” you get it…

So, what is the 411 on the 4-1-1 content rule?

The 4-1-1 rule divides the type of posts you share into three categories and frequencies:

4 pieces of curated content shared from external sources
1 piece of original content, produced, created, and designed by you
1 piece of promotional content aimed to make a sale

Unlike the other content rules, the 4-1-1 rule isn’t an overarching ratio but rather an alternating schedule. By following the 4-1-1 content mix, you’ll gain optimal traffic and drive more conversions. But how?

This rule works like a cycle, similar to parts in a play. You get the intriguing introduction, get comfortable, then a plot twist happens, maybe a redemption arc, then the grand finale – everyone lives happily ever after.

In the language of social media, limiting your promotional content to just one post at the end of the alternating cycle allows you to achieve that grand finale. And then the cycle repeats. This way, your followers are mostly exposed to entertaining and informative media, resulting in a higher chance of generating more shares, story reshares, and overall exposure.

Start with 4 posts from industry leaders, influencers, and even competitors. Doing this will generate engagement and build relationships with other content creators in your industry.

Next, demonstrate your industry knowledge and expertise by sharing original content – still meant to benefit your audience.

Side note: Think of it this way – give more to your audience than you’re taking.

Now that you’ve shown your community what an asset you are to the industry, you finally get to post something promotional. And now’s the best time to do it! You’ve already generated plenty of reach and momentum with your prior content, and the promotional post is what’s going to drive conversion.

Do you think this content rule is the one for your brand? Great! If you’re still a little hesitant, let’s take a look at the other options you got.

The 90/10 rule for social media

Back in the old days, the 90/10 rule was used by brands as a budgetary guideline. It said that only 10% of the budget could be used to produce content, while 90% needed to be used to distribute content since print content distribution was so expensive.

Well, it’s 2022, and distributing content (in theory) is totally free, thanks to the variety of digital social platforms that exist! But does that mean that 100% of your efforts should go into producing content?

Not really, and here’s why.

Due to accessibility being at an all-time high, and content being relatively free to publish, everybody and their mother is hopping on the content marketing train. But just because the content is there doesn’t mean it’s adding anything. And since everyone is doing this, the competition is more robust than ever before – meaning, you need to produce valuable content in order to become a viable competitor.

Key takeaway: content is only ever going to make an impact if you socialize it – meaning you apply a distribution process to the content you turn out. So, how does the 90/10 rule play into this? Let’s talk about two variations and how to incorporate them in the digital age.
The 1st variation of the 90/10 content rule for social media says that you should spend:

90% of your time paying attention and listening to your network; i.e., engaging your audience
10% of your time producing content; i.e., talking about yourself

Social media is a network of real people cultivating real relationships. You can’t just schedule posts once a month, call it quits, and expect to build a community. Your followers expect more.

Pay attention to them, the 90%, and they’ll pay attention to you. Spark dialogue, engage them, connect with them, and in return, you’ll see higher conversion rates.

The 2nd variation of the 90/10 content rule says you should spend:

90% of your efforts doing just one thing exceptionally well on one platform
10% of your efforts can be experimenting with everything else on other platforms

Ever heard the expression, “1% of something is better than 100% of nothing?”

I hate to break it to you, but something is not always better than nothing. You may feel like you’re moving forward, but you’re wasting your time by publishing something average, and other competitors are doing this. So now is your time to stand above the rest!.

That’s why this variation of the 90/10 content rule allows you to focus your energy, resources, and budget on being a remarkable competitor on one platform. Don’t feel ashamed to grow your platforms one at a time. Your chances of getting big on one platform are much greater if you’re not stretching your efforts across the board.

The two variations of the 90/10 rule are open to interpretation and you’ll need to test it out to see if it works for your brand. If none of these rules sound like “the one” for you, we’ve got one final content rule you should check out.

The 80/20 rule for Instagram

Last but not least, let’s talk about the 80/20 content rule. This particular content rule follows a more rigid curation, so we dedicated an entire blog to the matter. Head over to get the 411 on the 80/20. We also include examples of what kinds of posts fit into this particular content rule.

If you prefer the Cliff Notes version, here it is. The rule states that:

80% of your content should be educational, informative, and entertaining
20% of your content should be self-promotional

Like the previous content rules we’ve gone over, the 80/20 rule has a majority focus on the audience. That’s because you need to give a reason for people to follow your account.

Say you run a B2B marketing firm. Suzie from an industry-leading ecommerce company stumbles across your page. If all she sees is a sales pitch, she won’t stay. You just lost a lead!

But let’s say she stumbles upon your page and sees content that’s valuable to her and her company – she sees the latest ecommerce trends, inspiration from industry pioneers, valuable tutorials, and insightful podcasts. She might stay! And more importantly, she will feel inclined to share your content. Imagine the reach she has with that network of hers! You just gained several leads and maximized your conversion.

Why should I follow a content rule?

So, we’ve given you the how, and now you’re probably wondering about the why. We encourage you to follow a content rule for optimal reach, which in turn drives maximal conversion.

Social media platforms are like a game, and we’re all just playing to win. When over time, your account reaches more people, you’re unlocking new levels of the game. The more your engagement, the more your reward.

The bottom line is – if you’re strictly sticking to self-promotional content, you won’t advance in the game.

As SMM experts, we totally get the hesitation in straying away from non-promotional content. We’ve had clients fear that it’s a “wasted” post. Resources – designers, content writers, copywriters – “wasted” on a post that’s not outright designed to land a sale.

Turns out, it’s quite the contrary. These posts, the 4-1, the 90%, the 80% – whichever content rule you choose to adopt, are the ones that will make your followers convert. These are the posts that sell. As you begin to speak the language of your audience, they’ll begin to know your brand and voice on a more personal level.

So, while yes, these posts are disguised to seem like non-promotional content, they are designed to promote your brand. This is how you win the game – but on a more wholesome note, it’s the way to your followers’ hearts.

At the end of the day, the best marketing doesn’t feel like marketing.

Wrapping up

As a company, you won’t succeed with self-serving content. That’s why we seriously suggest following any one of the content rules we’ve talked about today. These content rules are tried and tested methods that are meant to serve you and your brand. We get that it may not feel that way instinctively, but it’s just human psychology. People like people (in this case – brands) who cater to their needs.

If you’ve wanted to apply a content rule to your marketing plan but still don’t know where to start, reach out to us. Not only are we masters in content rules, but we’re marketing experts!

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10 Benefits of Hiring a Digital Marketing Agency Over an In-House

Post author By Sophia Badalian
Post date July 19, 2022

10 Benefits of Working With an Agency Over an In-House Team

10 Benefits of Hiring a Digital Marketing Agency Over an In-House

Sophia Badalian

July 19, 2022

E-commerce is a multi-billion dollar industry. With internet accessibility at an all-time high, ease of transaction is practically seamless and a multitude of products and services are available at the tap of an app.

This means that competition within the industry is now fiercer than ever before. So, in order to become a legitimate competitor and turn real profits, it’s critical that you consider the benefits of hiring a digital marketing agency to help you take on the industry.

Setting aside marketing funds can be a tough decision for a growing business. It may seem like a frugal expense, but dedicating a specific amount of funds for marketing is crucial.

Whether it’s for an in-house team, agency, or freelancers, having a marketing sector will help transform your business. . This article will help you understand the benefits of hiring a digital marketing agency.

In this article, we will elaborate on how agencies follow KPIs and achieve high returns on investments (ROI), proving that digital marketing is an investment rather than an expense.

Let’s dive right in and see the benefits of hiring a digital marketing agency over running an in-house marketing team.

What’s an in-house marketing team?

In the world of marketing and advertising, there are a few different ways to organize the creation and execution of campaigns.

Using an in-house marketing team is one of them. Essentially, this means that all marketing pursuits of a certain company are handled by the employees of that company. Meaning, the company uses employees under the same payroll.

Take Coca-Cola, for example. Coke employs an in-house creative team, meaning that few external entities are involved in their marketing process.

This is an alternative to an agency, which is a completely outsourced partner that handles all marketing efforts. Companies that hire agencies tend to not have a dedicated marketing staff on their payroll.

Difference between an agency and an in-house team

Instead of using an in-house marketing agency, many companies opt to outsource their marketing efforts and hire an agency.

Let’s use Cloud9 as an example of a marketing agency. A variety of businesses come to us to handle all of their marketing needs, starting from content marketing all the way to advertising and branding. Those businesses then become our partners, and our team of experts handles all their marketing and advertising.

Today we’ll go over some of the benefits of hiring a digital marketing agency.

10 benefits of hiring a digital marketing agency over an in-house team

You may be thinking, why should I splurge on a marketing agency? Isn’t that why I hired an unpaid intern?

🛑 Hold that thought (and pay your interns)🛑

The benefits of hiring a digital marketing agency versus using your in-house team, or your unpaid teen intern, are unmatched. This article will highlight ten of the top reasons Cloud9 recommends seeking the help of an agency.

1. You’re hiring a digital marketing agency with a full-stack team

The idea that you can pack an entire marketing agency’s tasks into one person’s job title is a bit unrealistic. At a marketing agency, you have dozens of specialists on board, maybe even more! Designated project managers, creatives, ad managers, content managers, graphic designers, and the list goes on and on.

The specialists at a marketing agency are vetted experts that are there to help you tackle one of the most cut-throat industries out there. The benefits of hiring a digital marketing agency are proven in the fact that you’re hiring a comprehensive team that was trained to increase your exposure, sales, and revenue.

2. More affordable than hiring all of those positions individually

According to a recent Gartner study, companies are spending roughly 12% of their annual revenue on marketing. Large businesses spend about 13%, while smaller ones spend 10%.

Let’s say you’re turning a $100,000 annual profit. This would give you a marketing budget of around $12,000.

Let’s say instead of hiring an agency, you decide to hire a graphic designer, a content writer, and a content strategist (at the bare minimum) for all of your social media marketing endeavors. This leaves you only $4,000 to pay each of their yearly salaries.

Yikes.

So, why hire a social media agency?

One of the financial benefits of hiring a digital marketing agency is that it’s more cost-effective and affordable. With an agency, you’re hiring a full team without paying for a horde of salaries, taxes, insurance, etc.

3. Easy & time saving

If you’re preoccupied with running your own business, then this perk is one of the most reassuring benefits of hiring a digital marketing agency.

Outsourcing your marketing means no more searching for the perfect candidate, no interviews, no skill assessments—no more time wasted searching for a unicorn.

It means you can rest easy knowing that you hired an agency to do all of the nitty-gritty work, and you can focus on running other aspects of your business.

4. No day-to-day management

One of the day-to-day benefits of hiring a digital marketing agency is that you won’t be overwhelmed by loads of content and scheduling.

When you partner with a marketing agency, you no longer have the burden of going through tons of content, brainstorming, or micro-managing content writers and graphic designers. That is in the hands of the agency. You, as a business owner, are tasked with reviewing and approving ready-made content. It’s as simple as that.

For example, Cloud9 sends out content approval to clients once every two weeks. That means that for two weeks, marketing efforts are out of sight and out of mind, leaving you time to bring in more customers, increase sales and revenue, and focus on orders.

5. More experience

One of the most advantageous benefits of hiring a digital marketing agency is that you are utilizing an experienced, qualified, and well-versed team to handle a very delicate challenge.

Digital marketing isn’t just some insignificant trend. The average person with a smartphone is exposed to digital marketing all day, every day. It’s a proven marketing technique, so it’s key that you have an expert team handling your brand’s digital presence.

Marketing specialists have a lot of experience with different types of businesses and industries, so definitely take advantage of their expertise. If you’re ready to take a leap of faith and leave your marketing in the hands of an accomplished agency, you’ll experience next-level growth and revenue.

6. Perfected every aspect

Hiring a digital marketing agency means that you are hiring a team of experts, each totally fluent in their field, whether it be design, copywriting, SEO…you name it. These individual experts have come together to perfect every aspect of your marketing campaign. Their command of the field has the power to transform your profitability and more.

For example, At Cloud9, we’ve gone through tons of trial and error to find the perfect tool to help research your competitors. We’ve tried every marketing tactic out there so we know what’s working and what’s not.

The team is so experienced that over the years we’ve accumulated knowledge with different types of clients, industries, services, and customer audiences. This eclectic knowledge is invaluable.

7. Constant Marketing Consulting

One of the many reasons to hire a digital marketing agency is having access to constant marketing consulting.

Cloud9 employs mid and senior-level specialists. Whenever you need, you can always reach out to inquire about a myriad of marketing questions or concerns. Want to know how to increase basket orders? Or, for that matter, what a basket order is? Want to know more about your sales funnel strategy? We’re at your disposal.

Always having access to marketing consulting means that you can finally ditch the research and rely on the experts at your chosen marketing agency.

8. Agency will serve as an expansion of your network

If they aren’t quite clear yet, another great benefit of hiring a digital marketing agency is being able to expand your network and reach.

There’s no doubt that you will always be faced with stiff competition, regardless of your targeted geographical area. With that in mind, relying on a digital agency to grow your brand is a critical step in surpassing your competition.

When you use an agency, their network becomes your network. Agencies have an army of micro-influencers, influencers, printing agencies, guest bloggers, or PR agencies in their network. They’ve put in the work, and you reap the rewards. It’s an organic way to enhance your sales channels and eventually increase sales, orders, and profits.

9. On top of the latest news and trends

You, the business owner, have the task of running your business.

We, the agency, have the job of mastering and growing with the marketing industry.

Our job is literally to stay on top of trends. If we’re not constantly analyzing the ever-changing nature of the market, we won’t be able to…well, market. So, it’s a pretty large part of the day-to-day for us.

Hiring a digital marketing agency means you have a network of marketing professionals at your disposal. We’re experts at SEO, SEM, ads, engagement, algorithms, analytics, and a whole bunch of other marketing fields.

Staying on top of the latest news and trends is our forte and one of the best reasons to hire a digital agency.

10. Speciality in an industry

Last but not least, our final benefit of hiring a digital marketing agency: expertise and experience in industry-specific marketing.

Our agency speaks the language of your clients. We are industry specialists in B2C. Hiring a digital marketing agency means that you can leave the industry specifics to the experts. Using an agency’s services will help you tackle niche markets and position your brand at the top, increase sales and revenue.

Taking advantage of your agency’s core services and specializations will help you better target diverse markets.

To find out how a top marketing agency can transform and scale your business, reach out to Cloud9!

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7 Strategic Social Media Marketing Issues You Can’t Ignore

What is an SMM plan and why do I need it?

What is a social media marketing plan?

What are the 7 social media marketing issues?

No clear strategy

Solution

Creating content that doesn’t match your audience

Solution

No deep insights into the audience

Solution

4. No testing phase

Solution

Use A/B testing to improve your email campaigns

2. Ask your audience

3. Use A/B testing and dynamic creatives to optimize Facebook campaigns

5. Not enough customization for different platforms (IG/FB/LinkedIn)

Solution

Not learning from previous mistakes

Solution

No flexibility

Solution

Final thoughts

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What are content rules? 3 Strategy Examples from Experts

What social media content rules are there?

The 4-1-1 rule

The 90/10 rule for social media

The 80/20 rule for Instagram

Why should I follow a content rule?

Wrapping up

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10 Benefits of Hiring a Digital Marketing Agency Over an In-House

Table of contents

What’s an in-house marketing team?

Difference between an agency and an in-house team

10 benefits of hiring a digital marketing agency over an in-house team

1. You’re hiring a digital marketing agency with a full-stack team

2. More affordable than hiring all of those positions individually

3. Easy & time saving

4. No day-to-day management

5. More experience

6. Perfected every aspect

7. Constant Marketing Consulting

8. Agency will serve as an expansion of your network

9. On top of the latest news and trends

10. Speciality in an industry

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