E-commerce Marketing Services for Boosting Revenue
From SEO and ads to social media and web design, we do it all. Check out our e-commerce marketing services and let’s start boosting your sales figures.
Ready to bring in more orders and increase your average order value?
E-commerce marketing is our specialty. We love working with brands that sell physical products, and we love bringing in sales for them!
At Cloud9, results and KPIs are our #1 priority. After all, our goal is to show you that marketing is an investment, not just an expense. You’ll see your traffic grow, you’ll bring in more orders, and you’ll see people staying longer, viewing more products in your online store🛒
Let’s face it, if you don’t have sales, we’re out of business. That’s why being sales oriented is the fuel for our marketing efforts.
What’s included in Cloud9 e-commerce marketing services
Every digital agency offers a different set of services and sub-services for e-commerce.
At Cloud9, we cover all 6 digital marketing bases your e-commerce brand needs. From SEO to email marketing, let’s explore Cloud9’s e-commerce marketing services.
SEO
for E-commerce
Boosting your visibility and rankings on search engines is key to reaching new audiences aka bringing in new customers. The more traffic you bring to your online store, the more potential orders you will have. That’s why SEO is a crucial part of e-commerce marketing services.
SEO for e-commerce brands is somewhat different from SEO for other industries. Of course, it includes the base services for any website’s optimization like on- and off-site optimization, but SEO for e-commerce also includes tons of sub-services.
From product page optimization to content marketing for products, optimizing your online store for search engines is a whole other category. Want to learn more about SEO for e-commerce? Let’s chat.
PPC
for E-commerce
PPC management is a core part of e-commerce marketing services. Google ads is the perfect platform to bring in users who are looking for your products. PPC is driven by data, so you see every click, every scroll, and every dollar that they cost you.
As opposed to SMM, PPC advertising helps your customers find you easier instead of going out and searching for them yourself. If your store is brand new and you aren’t getting clients through SEO yet, PPC ads are the perfect tool for you.
PPC for e-commerce is a crucial part of the strategies we create. At Cloud9, we take care of keyword research, competitor analysis, and so much more. Want to get a free proposal for your own brand? Drop us a quick line and we’ll get back to you soon.
E-commerce
Content Marketing
Content marketing is yet another core part of our e-commerce marketing services. Cloud9 is full of content geeks, and we know that “content is king.” In reality, truly amazing content can help you organically reach new audiences, boost your brand awareness, and even promote products.
From social media and blogs to podcasts and even videos or newsletters, content marketing combines all the most powerful tools for your promotion.
If you’re looking to boost your store through e-commerce content marketing services but don’t know where to start, drop us a line. Let’s jump on a quick call and talk about getting more sales for your store.
Social Media Marketing for E-commerce
Fact – every brand needs to have a social media presence. It’s as simple as that. Social media platforms are where you get to introduce your brand, products, company, culture, and so much more.
From Instagram to Pinterest, social media marketing for e-commerce stores can do magic.
Having a credible and trustworthy brand is a crucial step in gaining new customers.
Social media platforms like Instagram, Facebook, LinkedIn, Twitter, and even Pinterest can be fantastic for your business.
If your brand thrives on social media platforms, your sales funnel can get much shorter. Let’s jump on a quick call.
Email Marketing
for E-commerce
Email marketing is one of the most widely used e-commerce marketing services in the world. In fact, email marketing for e-commerce has 4,200% ROI. That figure alone is a reason to start gathering your mailing list and sending out newsletters.
Although email marketing is very effective, it needs to be done right. If you want to see results, your mailing list needs to be authentic.
Emails need to go out at a specific time and they need to be followed up in a couple of days. There are unspoken rules for email marketing that are keys to bringing in actual results.
Email marketing is also very efficient in converting users who have abandoned their cart. Just a simple reminder about their unfinished order can lead to a sale that otherwise wouldn’t have happened. Want to know more about this magical e-commerce marketing service? Let’s chat.
UI / UX Design
for E-commerce
Aside from all promotional tools used for e-commerce marketing, your website also needs to have a great look and feel. From your interface and technical setups down to every last user experience feature, UI / UX design for e-commerce is simply a must.
If your website is slow or comes off as sketchy, users will not risk making a purchase.
Designing a website that matches your brand and visually appeals to your users is one of the keys to generating more sales. Once you have the design down, you will also need to think about your user’s experience. Your e-commerce store needs to be intuitive for visitors. Even every button placement should be intentional.
Cloud9 is home to amazing design specialists who know what it takes to build a conversion-optimized website. Want a free consultation and a moodboard customized for your business? Let’s talk.
Explore our e-commerce marketing services plans
E-commerce digital marketing services for all industries
Niche market knowledge is crucial for e-commerce success. That’s why you need to work with subject matter experts who understand your industry 🙋
Since e-commerce is a more general sphere with dozens of different niches, many agencies can do good work for you. At Cloud9, we take on partners based on whether we are a good match or not.
Let’s talk about the 4 main industries where we have dominant e-commerce marketing expertise.
E-commerce Marketing
for Tech
We’ve been working with tech companies even before our dreamy agency was founded.
Our team has worked with leading players in the field.
Whether you’re looking to sell more tickets for your networking event or bringing in subscribers for your software solution, we got you covered.
If you’re in the tech industry and are looking for a digital marketing partner, let’s jump on a quick call to figure out if we’re a good match.
E-commerce Marketing
for the Pet Industry
Last but not least, we thrive when working with pet product brands. Whether you sell pet accessories, treats, or an online pet training course, we got you covered.
Did you know that more than 50% of millennials buy gifts for their pets every month? And did you know that 77% of millennials prefer shopping online for pet supplies instead of going to a physical store?
We do our homework, we know the market, so let’s talk about bringing in more orders for your e-commerce store.
E-commerce Marketing
for Fashion
The fashion e-commerce industry is a very saturated market. That’s why you’ll need the right tools, the right strategy, and the right team to execute a stand-out marketing plan.
We have worked with fashion brands through branding, social media marketing, digital advertising, e-commerce marketing, and more. This is why we are proud to call ourselves MVPs in the field.
Whether you’re building an online fashion store from scratch or looking to boost your existing brand’s sales, you’re in the right place. Let’s talk about getting more orders for your e-commerce store.
E-commerce Marketing
for Beauty Brands
Along with the fashion industry, we’ve worked with brands in the beauty industry. Cloud9 is woman-owned and run. Around 70% of our team is also women, so we know your target like the back of our hands.
The beauty industry is one of the 4 niche markets we have mastered. We know how to create content that sells. We know how to create content your target groups will love.
Ultimately, we know how to hit their pain points and nudge them to make a purchase.
Get in touch and let’s talk about growing your beauty brand.
From discount tactics to website layout, we take care of your customer’s experience
User experience plays a huge role in the conversion process of your site visitors. If a website is too slow, the user can’t find what they want, or something is unclear, they won’t hesitate to move on to another store. However, if you give them a good experience, they will keep coming back.
E-commerce store layouts can and should be different, but there are some intuitive placements that need to be consistent. For example, if a user is used to having their profile at the bottom right part of their screen, you shouldn’t reinvent the wheel and move it to an unfamiliar place.
Each button has its purpose, each visual placement has a reason, and even timely email notifications about discounts can lead to an immediate conversion.
Types of Google Ads
Optimizing your sales funnel - from first glance to the cart 🛒
E-commerce marketing services are all about driving more sales for your store. It is a big machine that needs all parts to work in order to give a good result.
All of the tools we use create a synergy that’s hard to beat.
A customer might hear about your store through social media, visit your website, and sign up for your newsletter. In a couple of days, they’ll get an email about a hot sale you’re having, and they’ll visit your website. Through popups and other discount tactics, they’ll ultimately make a purchase. If they love your product, they’ll also tell their friends about you. This gives you a wide network full of potential through just 2 simple e-commerce marketing services.
All of these steps your potential clients go through are stages of your sales funnel. In short, optimizing your sales funnel means creating a customer journey that’ll be efficient in converting your potential customers.
Through expert-backed e-commerce marketing services, you’ll be able to shorten your sales funnel and bring in orders in a matter of days if not hours. If your store is built to bring in sales, you’ll see results almost instantly. If not, then we will make it that way with our sales-oriented efforts.
Say Goodbye to Cart Abandonment
Retargeting and email marketing – these 2 e-commerce marketing services are the cure to cart abandonment. In fact, around 20% of your abandoned cart email recipients will click to go to your website. From the 20%, around half will complete their purchase.
Thus, you get back ~10% of the sales you would otherwise lose 🫶
Benefits of Cloud9 e-commerce marketing services
Choosing the right agency for your online store’s promotion can be challenging. Here are the 6 advantages you get with Cloud9’s e-commerce marketing services.
Prioritizing at its finest
Having marketed plenty of e-commerce stores from the ground up, we’ve mastered the art of e-commerce marketing services. We know what comes first, what comes after, and what comes last. Let’s boost your store’s orders in the most efficient way.
As the saying goes: if you want to get everything at once, you’ll get none. You have to take it step by step. Let us show you the steps.
Global team
Cloud9’s dream team works from all over the world. We have specialists in the US, Canada, Armenia, and more.
With a team that has a vast worldview, you’ll also get plenty of expertise for specific markets.
Did we convince you yet? Let’s talk about your e-commerce store.
Industry experience
We don’t take on partners who don’t match our industry expertise and scale.
Being a boutique agency, we choose to work with the clients we see potential in – clients who are most suitable to our skill set.
We work in tech, fashion, beauty, the pet industry, and the cannabis industries. If you think we’re a match, let’s talk.
Variety of sub-services
Cloud9’s e-commerce marketing services are abundant, both in quantity and quality.
We offer 6 different services, with many small sub-services, including social media marketing, SEO, PPC ads, content marketing, email marketing, and UI / UX design.
Custom strategy
We send you a custom strategy along with a free offer. This is what we call the Cloud9 advantage.
Ultimately, you get to see what you’re getting yourself into. You get to see what we can do for you before you make a commitment.
Superior dedication
As a boutique marketing agency, we are proud to dedicate extra time to each partner.
We take on fewer partners, and we deliver extra results to each and every one. This way, we can grow together as a whole.
Analytics galore: E-commerce marketing services
are easy to track
Whatever e-commerce marketing services you use, you’ll be able to directly measure its impact on your brand and sales. That is why digital marketing has a superior effect for e-commerce brands than offline marketing.
Want to know how we measure analytics from e-commerce marketing services? Let’s talk about tools we use at Cloud9.
Pixel for Facebook and Instagram Ads
Social media ads play a huge role in bringing traffic to your e-commerce store. Meta is responsible for your Facebook and Instagram ads, and it gives you the tools to track your advertising results accordingly.
The key to tracking your e-commerce store ads on FB and IG is called the Meta Pixel. Essentially, it is a piece of code that we add to your website.
After you start running your ads, this piece of code will allow you to track the activity of your website visitors down to every button click.
In the end, the Meta Pixel allows you to measure your social media advertising conversion rate and ROAS.
At Cloud9, adding the Meta Pixel to your website is a crucial step in our initial promotional steps.
We set KPIs right from the get go, and we report on them on a monthly basis, just like an in-house specialist.
Analytics and Search Console for Google
Since your only channel for bringing in direct traffic will be Google, you’re going to need to track your performance on the platform. Luckily, Google has 2 free tools that’ll tell you almost everything you need to know about your numbers.
First, there is Google Analytics. It is a more user-centric tool that gives you data about your visitors, their average session duration, the number of pages they scrolled through, etc. Using this tool for tracking your website performance is just as crucial as using the Google Search Console.
Google Search Console is more centered around your performance on the search engine. Essentially, you can see insights about your store’s visibility, rankings, etc.
At Cloud9, setting up these tools for your e-commerce store is a must. After all, tracking your results, reporting on them, and learning from them is just as important as actually doing the work.
Meta Business Suite for Social Media Results
Tracking the performance of your e-commerce store means also tracking its performance on different channels.
Social media analytics will tell you a lot more about how well your brand is doing.
Through Meta Business Suite, you see combined reports for your Facebook and Instagram accounts.
These reports include everything from profile visits and likes to new followers and even website clicks.
You can see every little detail about each and every one of your posts.
Although each platform has its own analytics dashboard, the Meta Business Suite is the best option for Facebook and Instagram.
As for LinkedIn, Twitter, Pinterest, and other social platforms, the native dashboard is the best free option.
What e-commerce KPIs do we measure?
Each business is different and requires different KPIs to measure its performance. Custom KPIs are set for each partner we take on, but there are standard KPIs that we simply need to measure for all our e-commerce partners.
From monthly website visitors and conversion rates to average order values and advertising ROAS, we track it all.
The KPIs for our e-commerce marketing services also vary from sub-services to sub-service. For example, if we’re running our partner’s social media accounts, we will measure month-over-month growth in engagement and reach. As for more e-commerce focused KPIs, here are our top choices.
Every e-commerce platform has its tools for marketing. Whichever one you use, you’ll still need supplementary tools and platforms to make your e-commerce marketing efforts efficient 💸
From social media marketing and SEO to email marketing and online ads, you’ll achieve bigger growth if you have a marketing agency by your side.
Why do you need e-commerce marketing services?
If you have an online store, there are many ways to promote it. As a collective, these ways are called e-commerce marketing services.
So, why do you need e-commerce marketing services? The short answer is to bring in more sales! Here’s the long answer.
1. Bring in more traffic
Since your website is your primary platform for bringing in sales, the more traffic you generate, the better off your bottom line will be.
🫶 Ultimately, all your marketing efforts, be it through social media or email, will generate higher traffic to your website. From then on, your main task will be to optimize your sales funnel and convert potential customers.
2. Build up your brand
E-commerce marketing services help you with brand awareness. It introduces your brand to people who can be interested, and it’ll get them to think about your products.
Most importantly, it can get people to trust your store. Trust is one of the most important keys to generating more sales.
In this day and age, people go for brands they can trust and love. Once you get a loyal customer, they will stick with you for a long time.
E-commerce marketing services can help your customers fall in love with your brand and it’ll shorten your sales funnel by a mile. After that, repeat orders will generate more sales for you in the long-term than acquiring new customers would.
It’s no secret that your e-commerce store should be optimized for generating more sales.
Conversion Rate Optimization (CRO) is closely correlated with your user experience (UX). These 2 features work in unison to increase your visitor to buyer ratio aka your conversion rate.
🚀 With an experienced e-commerce marketing agency by your side, your conversion rate will be in good hands.
It takes a good strategy to convince visitors to click that “add to cart” button, and it takes a good strategy to make them click there.
CRO is done through incremental improvements on your website, app, product pages, and more. Be it a specific button placement or color, there are many tools agencies use to make your website more efficient in landing a sale.
Want to learn more about our e-commerce marketing services like CRO?
TESTIMONIALS
I've worked with many agencies before but none of them delivered real results as the Cloud9 team did. Loved working with them. A real Cloud9 experience.
The team at Cloud9 did an amazing job with reaching our digital marketing goals. We worked with them from start to finish, including our Branding, SMM, creating a sales strategy, and they were always on time. They do professional work with high standards, and I've already recommended them to other companies.
I enjoyed working with Cloud9 very much. It was refreshing because of the different outlook, direction, and strategy they had on social media marketing. I would highly recommend it to those in need of uniqueness and professionalism.
Let us show you why our clients stay happy.
3️⃣ tips for choosing the right e-commerce agency for you
Doing marketing for your online store is tough. That’s why working with an agency has lots of advantages. But how do you choose the right agency with the right e-commerce marketing services for your business? Here are our 3 tips:
Industry expertise
Rule #1: choose an agency that has experience in your niche. If an agency knows the ins and outs of your business, their results will be much better.
If you’re in tech, you should work with an agency that knows your sphere. If you’re in fashion, you’ll want to work with experts who know fashion e-commerce like the back of their hand. As for Cloud9, we specialize in tech, fashion, beauty, and the pet industries.
Want to know if we’re a good fit? Get in touch.
Range of services
Rule #2: choose an agency that offers all the services you need.
From SEO to social media marketing, there are plenty of e-commerce marketing services.
At Cloud9, we deliver SEO, PPC, Content Marketing, Social Media Marketing, Email Marketing, and UI / UX for our e-commerce clients.
If these sound like the services you need, let’s jump on a quick call.
Initial strategy proposal
Rule #3: choose an agency that shows you an initial strategy proposal.
Many agencies can make empty promises, but the ones who have a plan will always stand out.
With an initial strategy proposal, you’ll know what you’re getting yourself into.
At the end of the day, the work will make sense.
Want to get a free offer with a strategy from Cloud9? Let’s talk about your business.
FAQs about e-commerce marketing services
As a boutique marketing agency, we get asked many questions about e-commerce marketing. We’ve identified the 5 most asked questions, and you can see the answers below.
What are e-commerce marketing services?
E-commerce marketing services are the marketing services that promote e-commerce stores. Due to the digital nature of online stores, digital marketing has a lot to offer for this niche. This is why this group of services has a special name – “e-commerce marketing services.”
There are many e-commerce marketing services, but you should remember the 6 core services you need for starters:
- SEO
- PPC
- Social media marketing
- Content marketing
- Email marketing
- UI / UX design
After these 6 bases are covered, you can move on to smaller e-commerce marketing sub-services.
Why should you hire an e-commerce marketing agency?
There are 3 ways to do marketing for your online store:
- Educate yourself and handle marketing on your own: Takes a lot of time to accumulate expertise.
- Hire an in-house marketing specialist: Specialists often have 1-3 focus areas, while you will need around 6 services for e-commerce.
- Work with an agency: They have the necessary expertise and manpower to handle all the e-commerce marketing services of your brand.
As you can tell, working with an agency for your e-commerce marketing needs is the most effective way to promote your store.
Does social media marketing work for e-commerce?
Promoting your e-commerce store has many aspects to it. When it comes to social media marketing, it is a great way to build up brand awareness and reach a wide audience.
Social platforms are also a great way to bring in traffic and leads to your online store.
All in all, social media marketing is a great way to promote your e-commerce business.
Which platform is best for e-commerce marketing?
Advertising your e-commerce store online can be very effective through social media, email, Google, and more. Depending on your industry, you might choose to promote your business on Instagram rather than LinkedIn.
In many cases, there can be additional platforms available for your business’ promotion if you fit a certain niche. If you’re in the real estate industry, you will benefit from digital listing platforms. If you’re in the market of tech, you can benefit from promotions through Slack channels and LinkedIn communities.
Understanding which platform works best for you can be tough. If you’re looking for our expert opinion, let’s jump on a quick call and figure out the best course of action.
What are the top 5 statistics about e-commerce marketing services?
Before you decide to invest in e-commerce marketing services, you should know a couple of crucial e-commerce statistics. We’ve gathered the top 5 statistics about e-commerce marketing, so let’s jump right in.
- 18% of all retail sales are made through e-commerce purchases. This number will reach 21.8% by 2024.
- 61% of traffic to e-commerce stores comes from mobile devices. Nevertheless, desktop visitors bring in more sales than mobile visitors.
- Searching for a product on Google before making a purchase is common among 68% of users.
- Using popups for your e-commerce store has a 4.76% conversion rate. Popups with 2 input fields perform the best.
- The preferred contact method used by brands for 61% of customers is email.
WHY CHOOSE CLOUD9?
When choosing an ecommerce digital agency that’ll help your e-commerce store thrive, you need to choose based on your needs. If you’re a lover of dedication and professional work, Cloud9 can be a good option for you 😇
As a boutique digital marketing agency, we take on fewer partners and dedicate more time to each one. We value meaningful and long-term collaborations, so our main goal is to help your business grow. When you grow, we grow with you.
Want to check if we’re a good fit for each other? Let’s talk about getting you more sales.
