CREATIVE SERVICES
We create brands with dreamy and authentic personalities
The Cloud9 creative team takes its creative services seriously. Well, as serious as creativity can get. We create sales-oriented marketing creatives to skyrocket your brand with the most enticing visuals and ideas of the 21st century.
IF IT DOESN'T SELL, IT'S NOT CREATIVE.
DAVID OGLIVY
BRANDING
What is Branding?
Branding is the combination of all the brand elements you use to display your company’s personality, including logos, color palettes, taglines, tone of voice, and more. In other words, branding is what sets your business apart from competitors.
Let’s imagine branding as a formula.
Branding = Copy + Graphic Design.
Content + Copywriters create:
- Brand promise
- Positioning
- Tone of voice
- Slogan
- Brand philosophy
- Dos and Don’ts
- Other content
Graphic Designers + Art Directors create:
- Logo
- Visual style
- Branded elements,
- Printing branded items
- Brand icons
- Social media visual style
- More creative visual styles
Put it all together, and you get your dreamy and authentic brand.
Why you need it
One of the most critical goals of branding is to turn companies from static to dynamic.
Think of it this way – if your brand was a human, what kind of personality would it have?
You need it to stand out, be different and unique from others. Most of all, you need to know who your brand is and what it stands for.
How we do it
At Cloud9, we believe customers should take pride in the brands they use. That’s why we create brand philosophies that customers can show off. Here’s a sneak peek into our journey.
Steps:
1. Discussion to know the brand better, creating a brief
It is crucial for us to imagine the brand you want to see and bring it to life. That is why we compile a comprehensive brief that’ll contain all there is to know about your project.
2. Research, competitive analysis, SWOT, and other
At Cloud9, research is everything. Without an amazing foundation and understanding of the market, the vision will be clouded.
3. Brainstorming
We arrive at the fun part – brainstorming ideas and philosophies, coming up with concepts, and more.
4. Send a logo presentation (3 options)
Since a logo is the “face” of your company, we start with a logo presentation. You get 3 fantastic options to choose from!
5. Approval
To make sure you love every inch of your brand, we kindly ask for your approval.
6. Moving on to the content and rest of brand book
Once all is said and done, we complete the remaining content to be featured in your brand book.
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Depending on the package of branding, it usually takes 3-6 weeks to complete.
VISUAL DESIGN
What is Visual Design?
Visual Design is about turning messages and thoughts into something you can see and interpret.
Whether you’re looking to enhance your social media designs or create product visuals that can sell out, Cloud9 has your back.
You need 3 things for amazing visual design:
- Do’s & don’ts, colors to use, and a style for your brand’s visual design.
- Templates for specific types of posts, ensuring that you can consistently create consistent visuals.
- Custom visuals for marketing campaigns, in line with each campaign’s theme.
Why you need it
Feel like your brand visuals need a refresh? Maybe you are looking for new and creative ideas? Cloud9’s visual design specialists have it all.
Based on experience, we know what works for each industry, allowing us to include all aspects required to increase your conversions.
You can trust Cloud9 experts to propose new and trendy designs every time.
How we do it
At Cloud9, visual design is a form of art infused with purpose. Whatever designs you may need, we’ll make sure they impress users and sell products.
Cloud9 designers specialize in:
– Graphic Design
– Illustration
– Animation
– 2D and 3D design
– New campaign design
UI/UX
What is UI / UX?
User Interface (UI) and User Experience (UX) are the two fundamental design elements of any website. UI dictates the looks, UX dictates the flow and structure.
Where do we put this button, and should it have rounded corners or sharp ones? UI / UX covers these types of questions.
Why you need it
UI and UX are the beauty and the brains of your website. One is incomplete without the other. Together – they are unstoppable.
Steve Jobs once said: “Design is not just how it looks, it’s how it works.” With a powerful combination of UI and UX, your website will be impressive, lovable, and highly converting.
How we do it
Designing a website is not a small investment, so it needs to be taken seriously. That’s why we take the lead and guide you through the most efficient collaboration experience.
As a result, you get a website you love that’ll make you money.
Steps:
1. Meeting to talk about your business, vision, and goals
First things first, our team must understand your business, where it’s going, what you are trying to achieve.
2. Research, taking into account the branding and industry
Next, we conduct some more macro-level research, going over each nitty-gritty detail there is to know.
What are the best practices? Why do competitors succeed? What can we do better? These are just some of the questions we consider.
3. Working with sprints in line with the development team
Cloud9 values efficiency but still allows for creativity. This balance allows us to hold sprints and deliver the final product with minimal errors in the shortest time.
4. Constant collaboration with clients, instead of a “one-off” approval
UI / UX is everything for digital brands, especially those in the ecommerce sphere. That’s why we work together, collaborating through every step of the way to come up with something magnificent and dreamy.
5. We stay in touch even after delivering the design to check and test after website launch
Even after you launch, we’ll be there to test and make sure your customers love how your website looks and works.